What does 'sustaining broadcast' mean?

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Haydn · #1 Post by **Haydn** » Sat Mar 08, 2008 3:46 am

The term 'sustaining broadcast' is used to describe some Glenn Miller radio recordings like those on this CD. What does it mean?

Eyeball · #2 Post by **Eyeball** » Sat Mar 08, 2008 4:50 am

It's a radio term meaning that the program has no commercial sponsor and is commercial free.

The opposite is that you will sometimes read in print where a bandleader refers to his radio "commercial". In this instance he means his sponsored radio program, like the Chesterfield show with Miller or the Wild Root show with Herman or the Old Gold show with Shaw.

Haydn · #3 Post by **Haydn** » Sat Mar 08, 2008 9:18 am

So who or what is being 'sustained' ?

Eyeball · #4 Post by **Eyeball** » Sat Mar 08, 2008 9:30 am

The broadcast itself. It is sustaining vs being supported by a sponsor. The radio station picks up the cost of the broadcast presumably.

Big info-
http://www.museum.tv/archives/etv/S/htm ... ningpr.htm

Haydn · #5 Post by **Haydn** » Sat Mar 08, 2008 10:50 am

Eyeball wrote:The broadcast itself. It is sustaining vs being supported by a sponsor. The radio station picks up the cost of the broadcast presumably.

Big info-
http://www.museum.tv/archives/etv/S/htm ... ningpr.htm

Thanks John

. I haven't the term 'sustaining' in Britain, that's why I really didn't understand the context before - I thought perhaps the broadcast was to 'sustain' the American forces!

Eyeball · #6 Post by **Eyeball** » Sat Mar 08, 2008 1:50 pm

U bet, Haydn. I was beginning to think that this was not a term employed in the UK and seems it was not.